Not only do videos add to your presentation, but they are also the fastest growing type of online media. If you are looking to promote or grow your business with Video Marketing then you are in luck. In this article you will find 3 tips on how to use this visual technique.
At the forefront, videos do a great job of capturing the attention of web surfers. The truth is, most people are more likely to be excited about dynamic video content than they would be over simple written text. Also, since most people these days get little attention, they would rather watch a video than read an article post.
Tip # 1 – Get to Know Your Audience and Create Videos They Need
You need to know what your audience wants and then give it to them. That may seem obvious but many businesses are so focused on their products or services that their target audience may be lost in the story. People will have questions they want answered in your niche, so do your business to find out what these are and create videos around them.
Certainly videos can transform your static presentation into vivid, more engaging messages that evoke emotions, and help communicate on a deeper level than almost any other type of marketing. There is nothing wrong with using videos to establish your presence within your market or to define your brand, you just need to know who your target audience is. This brings us to the next clue.
Tip # 2 Optimize Your Videos for Search
Do some keyword research in your niche. Find out what your audience might be searching for when they search the search engines, then create engaging, keyword-rich titles for your videos and keyword-rich description that tells people what they mean. with the video. Be honest though, people don’t want to be attracted to them and don’t say it’s about something when it isn’t. Also, use related keywords in your video tags.
Also try adding the word “Video” to your title as this will help you rank on Google and the other search engines. Lastly, upload your video to YouTube if you want to rank your video high in YouTube search. Do this even if you have your own video hosting. Your video is now ranked and when you start to see some traffic, all you need is some sales!
Tip # 3 Monetize Your Video
So if you want people to buy your product or try a service from you in a video, you need to attach a working link to it. The link should be in the video. This way, your link will always be available, especially if your video is being shared. You can do this by using a text box on your video. This is a great way to let people know where they can go to find you and your products. If you don’t include the URL, they will just watch the video and move on with no way to make a purchase even if they wanted to.
As you can see, video marketing is one of the best ways to promote your business. Through video marketing, you can reach a whole new audience that will help your business experience growth and success. Remember the content of this article when it ‘s time to improve your business with video marketing and be sure to visit my blog terryphong.com for more online marketing tips.