Not surprisingly, animated marketing videos offer one of the best ways to attract website visitors instantly. As a popular tool in digital marketing, video saves website visitor time and effort and allows start-ups to quickly explain their supreme benefits.
Are you still convinced that excellent affordable computer – aided animation is the future? Well, the future is there now, and here are the following 5 tips for anyone making their first animated marketing video.
Whiteboard animation is losing its popularity … fast and how!
Whiteboard animation is becoming a thing of the past now. At some point in ancient history (somewhere in 2007), a man with a vision of wonders discovered the videos on the whiteboard. “It’s just pulling in front of a camera!” the words were magic. And not only is the technique easy, but the effect is often hypnotic. A well-made video captures an audience as you take your idea from a whiteboard through growth, evolution, and finally a fully formulated product ready to invest in it.
But then that’s when the swim came.
There’s a problem with innovations … as soon as a trend takes over, everyone starts doing it. In no time, trimming for derivative, lazy, consequential explanatory videos was crowding out legitimate content. How long does the audience see the same thing, especially when they are bad?
Tell us, do you remember the last time you saw a whiteboard animation going viral on a social media platform? Maybe, someday the whiteboard animation will rise again. But definitely not today!
What’s increasing? 3D animation.
Instead of whiteboards, let’s look at the future of animation. Animated videos made in 3D look better and more affordable than ever. It doesn’t require a Pixar product to tell an exciting story anymore. So 3D might be right for your video! Good news no!
Some business concepts work better for 3D video than others. It makes the most sense for businesses with a physical product to keep up with the cartoon knowledge of traditional animation as well as bare 3D detail. Using 3D animation, you can create a lifelong prototype of your vision. Throughout the video he interacts with other things just as he would in real life.
What about creating different versions of the same video for different platforms?
Avoid making and paying for one single video, and then use that one video on all platforms. The scope of presenting the video to potential customers is endless, so don’t forget to limit it. To maximize the effectiveness of your video you need to adapt it to the platform on which it is presented.
The norm is usually that an animated explanatory video posted on a website should be 60-120 seconds in length. The video displays product details in an interesting way, leaving the customer with a full understanding of how your business helps them.
But video in long form will never be played on a social media platform like Facebook.
Facebook viewers are scrolling through a huge feed, catching up with their friends and family, watching various other sponsored content, instead of focusing on your video alone. So maybe they just get valuable insight from you. So today ‘s top content producers on Facebook are creating sweet short videos (30 seconds or less). They are perfect for communicating the core principles of their message.
To address the barrier that Facebook automatically plays videos with the audio sound, these videos create short dotted lines to hang the audience. The goal is to catch the attention of those towed face boaters as they scroll down through the feed. Once enticed in the short video, they should want to click through to the longer presentation on your website for more information. Best of all, once you have made the first version of the video, it takes little effort to edit versions made specifically for the various outlets they will stream. With the help of a good video you can edit and re-edit the content you have already created until it is ready to maximize its potential.
Designed for Mobile View
Now that we know that people are drawing attention to Facebook, you should also know that most of them are watching on mobile devices (65% of the videos on Facebook are mobile). Your animated business video may be clear, engaging and informative on a big screen, but how will a 6 ”diagonal smartphone handle it?
For video marketing to work on a mobile phone, the text needs to be large, bold and to the point. Avoid using full sentences, each text screen should contain between 3 and 5 words in a clear way for a common, average audience with a level of understanding less than genius to get the point before switching to the next thought.
Keep the images simple. Without small movements. No action off in the corners of the screen. People want to intuitively understand your message.
Integrate elements from your video into other campaigns, creating a powerful dynamic animated character involves a lot of work. So when you have a vibrant mascot company that everyone loves, it only makes sense that you should reap as much value as possible.
Always keep an eye on the next big thing
The first part of the animated video production is always the most expensive. Once you have created your character, decided on your voice, and confirmed your message everything becomes a piece of cake! Keep rolling, keep composing, and build on what you already have. Soon, your video marketing campaigns will be running successfully, all with a little more effort!