Dominick Cruz buries hatchet with Monster, ‘completely open’ to charity fight with Hans Molenkamp
After talking with Monster and Hans Molenkamp, Dominique Cruz felt much better in his relationship with the longtime sponsor and his representative.
However, the offer he made after his last fight is on the table.
“I am still fully prepared for the charity fight with Hans Molenkamp,” Cruz said on Wednesday. MMA hour… “It’s over there. I think Hans might be ready for this too. I do not know. At this point, he might really want to punch me in the face, who knows. But I have no objection to Monster. “
It turned out that this might not have been the case after Cruise used an interview after his victory in March to call in Molenkamp, sparking a debate about the spokesman’s behavior, the role of sponsors in the MMA industry, and even allegations of inappropriate behavior from former Monster employees and UFC Fighters.
Cruz said he had no intention of starting a debate about a sponsor who he believes has done a lot of good for the fighters. He just got an unpleasant taste in his mouth after meeting Molenkamp, and he did not hide it. After a little reflection, he realized that it was not only the Monster employee that was to blame.
“It was never about Monster,” Cruz said. “It was about me and my relationship with one person, and I called him that night because they asked me who I wanted to meet next and I told them the truth. You can’t be angry with a guy for telling the truth.
“My beef with Monster doesn’t exist. There is no beef in Monster. Monster supports athletes all over the world, and they support me so far, because me and Monster have always been cool – it was me and this person who needed to discuss things, get clarity and communicate a little, and we have. “
One of the issues revealed by Cruise’s post-fight interviews was Molenkamp’s power and personal use of social media. Cruz accused the representative of threatening his status at Monster if he did not comment on the posts.
Looking back at the situation, Cruz said that the whole situation boiled down to a lack of communication. In the end, he said that he and Molenkamp had spoken.
“Well, I mean, I’m an adult,” Cruz said. “So I definitely talked about it, but it came down to the topic of social media, where if I take a picture with a Lamborghini, I will be the owner of a Lamborghini. Once I have cleared [up]Hey, as much as you think I’m the Lamborghini you stunt in front of, let’s put a clear message right now and outline the boundaries that can’t be used.
“When I look at the whole picture, I understand that I am responsible for everything that I create in my life. So in the end it was my responsibility to create a border with this person, in the first place, which I did not do, which caused resentment. Expectations are built on dissatisfaction. I really expected this guy wouldn’t need my platform to build himself. It’s like, I think, a man with a man, a look in the eyes, you shouldn’t say that to another man. However, these days look around us. That’s what we live in this world where the Internet can mess up reality. People living in a tiny bubble in an abyss or in a cave can look out and pretend to be something huge. So when you grab onto the people who are doing something with your life and run with it, now you can grab onto it and make something out of yourself. ”
Molenkamp continues to work with Monster in an athletics business development contract; A spokesperson did not respond to a request for comment from MMA Fighting regarding Cruise’s charity fight offer.
Cruz, the two-time UFC Bantamweight Champion, is doing what could be his final tug for the belt as he returns to the Octagon at UFC 269 to fight Pedro Munhoz. With many of his contemporaries retiring, he remains passionate about sports and wishes to become a champion.
Behind the scenes, Cruz applies the same rigorous standards of his teaching to the relationships he has developed with people in business. If you want to use it to build your brand, it’s best to have a clear set of expectations.
“I needed to create this border, and once I did that, I could befriend anyone,” he said. “Boundaries were my problem in this situation – which I didn’t create – and so now I and Monster and I and this person, we can all get along. It was my responsibility, I didn’t do it initially, and here we are. Everything worked out “.