High-tech widgets are now the hottest selling items online as people are opting for these most expensive but very useful electronic gadgets instead of high-end and more expensive computers and electronic appliances. These widgets are easy to use for most tech savvy consumers but other customers who may not be familiar with these types of widgets may need a little training or two.
If you are a reseller of these high – tech gadgets, customers who have a hard time using these widgets properly may complain and eventually create problems that could affect your business. While these complaints may seem absurd from a technological point of view, the majority of consumers and potential customers are less curious and may seriously consider these complaints.
Avoid such situations and prevent customer complaints and other problems by providing them with easy-to-understand pictures and video tutorials that even non-technologies can understand and apply. Doing so would give you good terms with customers and you will soon reap the benefits through significant increases in your tech gadget sales.
Importance of Video and Picture-Based Guides
One of the biggest mistakes online resellers make when marketing high-tech gadgets is providing little or no guidance to their customers. Many may provide some instructions but most of these are presented in the form of text that is difficult to understand. Some may just copy what manufacturers provide which can create more confusion especially if the gadget came from China and the text written in English is very bad.
This is why picture-based and video-based tutorials are much better, especially if these guides show a step-by-step graphical guide on how to set up and use these widgets. The more detailed the instruction guide, the better for customers to understand everything they need to know about the product – so they would not make any complaints.
Requirements for Making Your Own Instructions
Making your own picture-based or video-based instructional guide is not as difficult as it is. However, that doesn’t mean you can take pictures here and there or capture footage with the gadget in action. You will need some preparation and planning before you make a good tutorial guide that your customers can understand and put into practice.
You don’t need to buy an expensive high-definition camera or camcorder to take pictures or videos. As long as you can get clear pictures and videos that specifically display images as gadget parts and components, then you can start taking materials for your tutorial guide. It would be a great marketing ploy if you can use a good camera that you are selling in your store and state this fact clearly in your guidebook. Make sure you have enough flash memory where you can store your captured images and footage.
But before you can start taking pictures or footage, it would be good to have a script first. A script is your guide on how to sequence the shots. It will also allow you to focus on what is relevant to your guide and what is important to your customers. A script is also important to keep your dialogs under check, especially if you are making a tutorial video.
After taking some pictures and footage, you can use photo or video editing software to streamline and edit your production into its final form. You do not need to spend large sums on these software applications as there are dozens of good open source photo and video editing software that you can download online.
Publish Your Video or Picture-Based Guides
Once you have finalized your guides, it is now time to publish them for public access. Picture-based instruction guides can be compiled and published as a PDF file. Customers can download a copy from your Website or list products but will not be able to edit any of your content. You can also post the contents of the file on your Web site, enticing potential customers to learn more about your tech widgets and eventually make a sale.
Video-based tutorials can be uploaded to your website or on your product listing if this is allowed. You can also upload it to video sharing websites like YouTube so you can copy the link or embed HTML code and use these on your website instead. Make sure your contact information and product listing web address are in your picture-based and video-based guides.
There are various strategies available to resellers that they can use to market their tech gadgets. One of the most effective sales ideas is to use videos and pictures to give customers clear instructions on how to set up, use, and maintain these widgets. Not only will these guides increase sales – but they will also help you avoid potential customer problems.