Before we explore this, let’s look at why to use videos.
Videos are great for disseminating details about your products and services. You can send your marketing message quickly and clearly to a larger audience using an explanatory video.
But why use animated marketing videos?
Animated marketing videos give us much more flexibility than a normal video photo with camera, lights and real models. You can also create an animated video at a fraction of the cost of traditional video
There is also a big advantage in using animated marketing videos. Viewers readily accept cartoon video without questioning the actions and movements of a cartoon video. Why? Because almost all of us are accustomed to cartoons from our childhood; and we take and enjoy cartoon videos. We also take any action on a cartoon video without questioning it. We enjoy it when a tiny mouse swallows cheese much more than it. Here is precisely one reason to use cartoon videos for your marketing needs. You can present your marketing message without questioning or questioning the viewer.
Now let’s look at the basics of making a great animated marketing video. We need to start with marketing message, the script, voicemails, video production and finally publishing the video
First, you decide what message you want to convey to your audience. To put it another way, what the viewer needs to know when he or she finishes watching the video.
Once you recognize the message, you should create the script to convey the message to the audience. A script can make or break your video. So give it the most care.
When the script is complete, you can turn the voice over. There are a number of professional voice services available today. You just have to search the net to find one. Fiverr.com will be a good start. Once you have selected an artist send the script to him or her. Explain what tone and mood you expect from the voice.
Once your script and voice are ready, it’s time to watch video production.
Here you have two options for producing the animated marketing video. Give it to a video professional or do it yourself. Most professionals use high-end programs such as Adobe Premier and Adobe After Effects. Unless you are already familiar with these programs, it is best to leave them alone. It will take a very long time to master it to produce a high quality professional video.
But you still have the option to create decent videos yourself. There are special programs to create animated videos or whiteboards today; Goanimate, Videoscribe, Powtoon are just a few. You still need to learn about using this software, but these can be mastered much faster than Premier or After Effect
Once you’ve completed your animated marketing video, then it’s time to publish it. You can upload it to your own website or you can load it on a video hosting service like YouTube or Vimeo and embed it on your site. For most users YouTube or Vimeo is a better choice. There is nothing wrong with hosting the video on your site; but it will start eating up your bandwidth and if many viewers watch your video opportunities you may run out of your bandwidth limit. But if you use YouTube or Vimeo you don’t have these questions. When you publish it on any of these video hosting services, you can embed the video on your site. You can also encourage your audience to embed it on their site to get the most views.