One of the easiest ways to get more exposure and views on your YouTube videos is to tag them properly. Tagging is an easy thing to do but it can be learned. There is a lot of playing around involved, a lot of trial and error. I’ll lay down the basics in this blog to get you started taking a stab at your own videos.
Step 1 Reaching Out to an Audience
Before you can even start tagging you need keywords, and before you can select keywords you need to figure out your audience. Who will be watching this video? Who is this video for? What kind of people will get your video and how will they get it? The best way to start figuring out who is watching your video is to put yourself in the audience’s shoes.
All you want to do is pretend you are the ideal viewer of your video and try to imagine what they would type in the YouTube search bar. Remember that YouTube is owned by Google and works in the same way as search. If your video is about buying and selling iPods on eBay – you are not going to title and tag your video, “Buy and Sell iPods on Ebay”. You may want to give it a title – “How to Buy and Sell Ipods on Ebay”. Now the keyword and phrases we are tagging are more or less.
Step 2 Choosing Your Keywords
It is crucial to select them concisely. Don’t rush around the bush and try to throw in keywords to get extra traffic. Choose your keywords and stick to them, optimizing in and around them. Let’s take a look at the iPod example again. “How to Buy and Sell Ipod on Ebay” is a good title. It is more likely than not that a quality viewer will enter the search bar. So where do I put tags and where do I put these phrases you can ask.
Title: The most important keywords and phrases should go here. Focus directly on what the viewer is inquiring about and throw it in here. So for example we may have this same title “How to Buy Money and Sell iPods on eBay” right then.
Tags: In this section we are going to re-emphasize the key terms and throw in some additional terms to help overtake relevant traffic. A few things to keep in mind here is that you don’t have to re-emphasize your full title, some people like to do this to reassure themselves that they are tagging but in reality it does nothing as YouTube chooses your keywords from the title first. Here we can add additional keywords like “tutorial”, “guide” and “help with” because these are other relevant terms that may come up.
The Description: In this section I usually post a link to my blog post I am embedding the video in or to an affiliate product for which the video exists. Of course you should include a relevant link here if necessary. For actual SEO, I usually spend an excerpt from the blog post and or a short paragraph explaining what the video is about. You don’t have to go overboard here but it’s smart to include a paragraph or two containing sentences with your keywords and alternative forms. For example, you would add something like: “Here is a video explaining how to make money with eBay by buying and reselling iPods. In order to buy an iPod I would recommend looking for the cheapest price from a high value seller.” If you notice, I’ve included other types of buying and selling. You should do this for every major keyword.
Step 3 Do Nothing More Complicated
It can be easy to drown yourself in unnecessary sadness trying to optimize your videos. Just remember to choose a few keywords based on what your audience is entering. Optimize these keywords in your title, tags and description. Keep it simple, all you need to throw in is the kitchen sink here; concise tagging is the way to go!