First of all, I want to congratulate you for leveraging YouTube videos into your content marketing strategy. It is a wise choice. The demand for video content is constantly growing, and you don’t want to be left out of the game.
43% of people want to see more video content from marketers. “(HubSpot, 2016)
But how are your videos doing?
If you post videos regularly but don’t see any increase in views and engagement, you may not be putting enough thought into your video creation process.
Why Video Quality is Critical?
You are probably tired of hearing that quality matters. But I cannot stress enough how important this is.
You need to increase your YouTube video ranking so that people can access your videos and get the chance to enjoy them.
While it is true that video quality does not directly affect YouTube video ranking, there are still many weights.
If the video is bad, no amount of YouTube video can make it enjoy.
Let’s say your video has high search results and people click on it. But the video quality is poor and users click back after a few seconds.
Unless you get the chance to turn an audience into a customer, this behavior hurts your rankings badly.
How is that?
One of the key factors of YouTube ranking is Audience Retention.
The longer users watch your videos, the higher the ranking. YouTube wants to keep its users on YouTube for as long as possible, so if you keep entertaining the audience and the platform, you will reward for him.
As YouTube in Creators Academy says: “Your goal is to keep viewers as close to 100% as you can (because this means that viewers are watching all the way through your videos) And videos with high audience retention and consistent viewing time are very popular with the potential to show more often in Search and Recommended places on YouTube.
I hope you are now convinced that you must try to create engaging content that keeps your audience interested in going to the end of the video.
How to create videos that keep the audience watching?
High quality audio and video – The way you deliver your content plays a huge role in terms of audio and video quality in terms of retention. If the sound or image is bad, people will not wait around long enough to find out what they can learn from you.
Let the audience know what they will learn first – About 20% of viewers fly after the first 10 seconds of the video if they are not sure that the video is being shown to them. Be sure to articulate what they will learn first.
Introduction – As I said above, it’s easy to lose the audience in the first 10 seconds. You want to make sure that your introduction is engaging and engaging the audience so that you can get them to stay around the whole content.
Do not tremble – Especially if you are a beginner, you will be tempted to create those long introductions with unnecessary information that tend to make people sleepy. Keep your introduction on point and find out the main topic.
Write your videos – Don’t put yourself in front of the camera and start talking. Plan your videos ahead of time and script them. This will ensure that you stay on the spot and cover the most important aspects of the topic without losing your thoughts along the way.
Predict audience questions – One way to stimulate audience curiosity is to address questions they may have that you will respond to later in the video. Let’s say you take a tutorial on how to be more productive and mention about Pomodoro technique at some point. If you say something like “You’re probably thinking of a Pomodoro technique. I’ll get it in minutes” the audience will be interested in watching the video further.
Put a lot of thought into video creation because it’s just enough to have content. You can do as much YouTube SEO as you can for your videos. If the content is bad, your videos will not fade.
When you have high quality content and are doing some SEO video optimization, you are almost certain to rank YouTube videos on the first page.