Longtime Bellator MMA coach Rich Chou will split the promotion with ways to work as an executive with Wimp 2 Warrior, a basic training program that works to increase MMA participation.
Chou will officially serve as the North American vice president for the organization. W2W was co-founded by CEO Nick Langton and SBG Ireland leader John Kavanagh, who oversees the program’s European branch and training program.
“Chou will focus on the rapid expansion of W2W’s presence in the United States and Canada,” a statement said. “Working with Kavanagh and Langton, Chou will accelerate the development of W2W licensed gyms through high-profile partnerships with academia and MMA gyms, creating the venue for an exciting 100-week, 20-week battle camp that will transport them. participants in a transformative experience of mind, body and soul through the world of martial arts. “
According to a separate release from Bellator, Chou will serve as a promotion consultant, along with President Scott Coker and Consul Mike Kogan from April 19. During his career, Chou has worked for organizations such as Rumble on the Rock, EliteXC and Strikeforce before joining Bellator in 2014.
“As MMA expands globally, providing an organic and interactive program for men and women to learn martial arts in practice is an important step in creating the transformational journey that martial arts provide,” Chou said. “I’m excited to build further on the international success of Nick and John by expanding the program to become a full-fledged subsidiary of mixed martial arts gyms across the United States and Canada, while bringing people of all ages to the trip. life-changing that comes with learning martial arts. “