Since the UFC was made available on pay per view people have been flying to various websites to get UFC pirated live stream sites. With each event running at $ 44.95, and $ 55.95 for HD, it’s getting harder to buy UFC events. More and more UFC fans are turning to these alternative sites to watch their favorite UFC fighters. Is Zuffa wasting their time and money?
Zuffa LLC., The owner of the UFC, was very active in its fight against piracy. Zuffa has gone so far as to set up subpoenas for Justin.TV and Ustream.tv, popular sites where users can stream their own content; Zuffa has sued one man who sold UFC streams for $ 6.99 a piece for $ 6 million. The latest of this legal weapon at the UFC is one against Bellator for allegedly stealing “trade secrets”.
Zuffa is wasting her time and money trying to stop all these pirated streams. Instead of trying to destroy these illegal streams, why not try to make the service more affordable, thereby increasing the number of sales? The UFC currently offers live stream purchases from its verified vendors here. The problem is that all of these sites cost at least $ 44.95. Anyone Googling will run a “UFC stream” into an illegal streaming site before going to a UFC site and then paying the full $ 44.95 for the fight.
These UFC streaming sites will never stop due to their large numbers, let alone hosting some in countries outside the US The UFC cannot stop the companies outside the US, as they have no jurisdiction, unless they went in search of a long time. , a money – consuming process that would not lead to any positive outcome.
The NFL, NBA and MLB all viewed illegal streams as a lost cause. This is partly because they make their money from advertising on major networks like CBS, FOX, TNT and more. Even if there is an illegal stream for one of those sports, the viewer still looks at the ads. So what can the UFC do to take advantage of these streams? The most obvious solution is to purchase UFC streaming events online at a discounted rate from their authorized vendors. People, myself included, would be more likely to buy an event that would cost $ 14.99 than $ 44.95. I’m willing to bet they’re more than three times as likely.
By reducing the price of its streams, and increasing the volume of sales, the total revenue is likely to exceed the revenue of the current pricing system. The second solution would be much more difficult. The UFC would have to partner with a large network, such as CBS or Spike for their major UFC events and bank on advertising money generated from ads. The problem with this idea is that UFC events already last 2-3 hours, and with commercial breaks viewers may no longer want to stay around for the full show.
In the end, the UFC is fighting a war against UFC live stream sites that it cannot win. Zuffa needs to take a new and more practical approach. As long as society continues to become more technologically skilled, illegal streams will continue to be easier to find, and more difficult to shut down.
Also, the UFC is streaming prelims UFC Fight Night 23: Fight for the Troops 2 for free on Facebook on January 18, 2011.