MMA Root

Video Trends in 2018



As marketers discover more innovative ways to attract an audience, video continues to be a meaningful part of the strategic conversation. Build relationships with your customers and stakeholders, mimic your brand story or highlight your USP in a crowded market – videos can do wonders for your enterprise!

Did you know that more than 50% of marketing professionals worldwide name video as the type of content with the best ROI? And this number is increasing thanks to the effectiveness of the videos and their ability to catch eyeballs.

With increasing internet bandwidth, affordable video technologies on hand and secure distribution platforms, 2018 promises to be a year full of fun for videos!

We look at some Video Trends that are sure to come up in the coming months:

Age of Live Videos

Live videos are here to stay thanks to better internet connectivity, increased mobile phone penetration and easy-to-use tools and apps. Live video can help enterprises make close and personal contact with their target audience. Live videos can make an event truly global without additional distribution costs. Live videos can also help you monetize. Statistics show that about 45% of live video viewers are ready to pay for live, exclusive, on-demand videos if they have a suitable interest in it.

Stream, Host, Analyze and Stream more

It’s not so much about picking the cheapest or most popular live video streaming platform, but the one with the most attributes that will benefit your business. The most effective and convenient platforms will be all-inclusive, allowing you to broadcast, host, embed, monitor, search and analyze video content, and give you full control over your content. With video streaming apps and online platforms competing to grab your attention – you’re in for an exciting time ahead!

Virtual reality may soon become a reality

Virtual Reality is still an undeveloped territory. It’s more fun than business! With an affordable headset that provides you with 360-degree access to a 3d virtual world – the coming year promises to be exciting for marketers who are brave enough to use these technologies to build immersive and interactive customer interfaces. We place our hopes on great marketing strategies in 2018 designed around VR.

Holograms for Marketing? Yes, it is happening

We were very interested in a hologram when the technology came into use. Artists easily picked it as an alternative medium to the canvas. But it has not yet been fully utilized as an effective medium of communication, especially because of the terrible technology involved here. Holographic videos, however, provide enormous scope for multi-site tele-presence through realistic 3D images of speakers and products. Will 2018 provide us with communication strategies that are intertwined around holographic images and videos? We keep our fingers crossed!

Video mapping is changing the customer experience

A great tool for inexperienced marketing – the craze for video mapping promises an upward trend in the years to come. The technology is affordable and provides scope for larger target enterprises to reach relatively cheaply. By using available flat surfaces like buildings or monuments, 3D projections can convey the right message wonderfully. It’s more than life projections make sure people don’t miss your messages.

The next level of personalization with videos

Customizing videos for your target audience is a great way to open inboxes and make a real impact. With Facebook at the forefront, personalized videos are something your audience might expect you to deliver as well. From recorded messages to your customers to explanatory videos with specific services and even simpler ‘birthday wishes’ – make sure your communication strategies are not aimed at a faceless crowd! Thanks to machine learning, personalization and embedded search are now quite a staple for your videos.

Users / customers are becoming content publishers

The duty to create videos is rapidly shifting from producers to users. Creating videos is easier than ever thanks to fast-moving mobile technologies. Brands are therefore turning to their audience to share their products and services instead of communicating their own. A great way to keep an audience engaged in marketing campaigns is to focus on content that significantly generates users. The focus is on building experiences and connections. From passive recipient to messaging, turn your audience into active creators of your brand value.

Video is on its way to control digital marketing

More consumers and clients are interacting with videos today than ever before. Video marketing is a powerful strategy to promote, brand and grow your business online. Videos are helpful in building engagement, influencing results like click-through, shares, lead generation and sales. 55% of online traffic watch videos every day.

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